The Need For Social Media Marketing
Social media marketing (SMM) refers to gaining online traffic to your website/business through social media platforms like Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+ etc. In simple terms, social media marketing is use of social media platforms to promote your business online. Most social media platforms have their inbuilt marketing & advertising tools for creating and monitoring advertisement campaigns, visitor interaction and engaging with visitors through comments section. We create bespoke social media campaigns based on your business model and customer data to target the right people at the right time. We believe that every brand needs a unique social media marketing plan to become the next online prodigy. We leverage the power of social media by creating an online community wherein people can communicate directly with the brand in the digital space and beyond. Social media is highly responsible for boosting engagement and website traffic to bizzare heights making your brand shine across social media platforms.
Social Media Marketing Tip:
Social media marketing and SEO are two interwoven strategies. Both by nature are focus on building an appealing identity around your business. Social media websites have a good page rank hence links pointing to your website from social media websites often help in increasing your page rank as well as visibility.
Social Media Marketing – Salient Features
- External link building: Most of the social media websites hold a good reputation in the eyes of the search engines. Thus social media profile links that have “relevant” content to your business points to your website, tends to improve your search engine rankings. More diverse external social media links you have, more authority you will gain in search engine’s records.
- Social media website are search engines too: Many people in recent times dont go to Google or Yahoo to look for their requirements. They also use social media channels and profiles to find what they are looking for. Example: if you are service provider, chances are people will look up to your biodata on LinkedIN to check your background and reputation. Hence it is necessary to have a well structured social media strategy as a part of your digital marketing campaign.
- Encouraging social sharing: Social sharing contributes to your brand’s authority and reputation in similar way external links to your website do. To the search engines, any external source endorsing your brand or your content has an indirect influence on your domain authority and reputation. So for instance if you can get 100 people to share your Facebook post, it is good ! if you can get 1,000 people to share your post it will be great !