The Need For Social Media Marketing
Social media marketing (SMM) refers to gaining online traffic to your website/business through social media platforms like Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+ etc. In simple terms, social media marketing is use of social media platforms to promote your business online. Most social media platforms have their inbuilt marketing & advertising tools for creating and monitoring advertisement campaigns, visitor interaction and engaging with visitors through comments section. Social media marketing allows individuals or businesses to interact with the like minded and establish relationships and build communities online thus creating a huge network for your business promotion.
Social media marketing and SEO are two interwoven strategies. Both by nature are organic and focus on building an appealing identity around your business. Social media websites have a good page rank hence links pointing to your website from social media websites often help in increasing your page rank as well as visibility.
Advantages Of Social Media Marketing
- Increasing the number of followers: More number of followers on your social media profiles indirectly indicates more visitors on your websites on regular basis (assuming 10% of the total followers visit your website at least once) which have a significance impact on your website page rank. Growing number of followers is a gradual process but a rewarding one so long as you are consistent.
- External link building: Most of the social media websites hold a good reputation in the eyes of the search engines. Thus social media profile links that have “relevant” content to your business points to your website, tends to improve your search engine rankings. More diverse external social media links you have, more authority you will gain in Google’s records.
- Social media website are search engines too: Many people in recent times dont go to Google or Yahoo to look for their requirements. They also use social media channels and profiles to find what they are looking for. Example: if you are service provider, chances are people will look up to your biodata on LinkedIN to check your background and reputation. Hence it is necessary to have at least a few social media profiles active alongside your website.
- Encouraging social sharing: Social sharing contributes to your brand’s authority and reputation in similar way external links to your website do. To the search engines, any external source endorsing your brand or your content has an indirect influence on your domain authority and reputation. So for instance if you can get 100 people to share your Facebook post, it is good ! if you can get 1,000 people to share your post it will be great !