Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

Search engine marketing(SEM) is a form of digital marketing that involves promotion of websites by increasing their visibility in search engine results pages mainly through sponsored advertisements. For example, while searching for a query on google there are a few results on the top preceded by “AD” tag enclosed in a square box or are titled “Sponsored Ads.” Along with a good website architecture and SEO friendly content, SEM helps to achieve a higher ranking in search engine results pages and you are only charged once your advertisement is clicked.

Google AdWords Pay-Per-Click Campaign.

Google AdWords alternatively known as PPC (Pay-per-click) is an excellent online advertisement service launched by Google in October 2000, where advertisers pay to display a text snippet of their business to the web users. Google AdWords is a system partly based on cookies and partly on keywords determined by the advertisers. Advertisers with a healthy budget may set their daily budget for their advertisements and publish their ads. Google AdWords will start displaying the ads and charge the advertiser per click on their advertisements till their daily budget is exhausted. Google will then stop showing that ad for that particular day and continue displaying on the next day till the daily budget is reached.  Google AdWords advertisement campaigns are short. It consists of one head line of maximum 30 characters, two text lines of 35 characters each and a display URL of 40 characters. In simple terms one should be able to describe its business best in 30-35 characters to the visitors using appropriate keywords which are in demand for that particular business. Google AdWords also offers Image advertisement in a similar way. Google AdWords is a faster version of SEO and the rewards are quick but it comes with a price of having a healthy monthly budget. If your competitor bids higher than you on the keywords you are using then chances are his advertisement will be on top followed by yours. In order to beat the competition your bid should be higher than your competitors and thus a high budget is required.

Top 5 benefits of Google AdWords Campaign:

  • Google AdWords is the best advertising tool available in the market today for lead generation campaigns.
  • It has a huge customer base from all over the world in all different fields.
  • AdWords works faster than SEO.
  • Reconnect with your website visitors through remarketing feature.
  • You can tackle your competitors better by biding more money on same type of ads.