Billions of people on Instagram post every day to stand out from the rest. Most of them have many followers whilst others are still struggling.They probably lack in strategy and knowledge required to keep an Instagram account great! The successful ones research and put their keywords and hashtags to proper use by using few and wise while the rest bombard their posts with abundant and lesser relevant hashtags. In this article we shall be covering topics on how to come up with few and effective hashtags to become an Instagram prodigy.
#Hashtags: They are nothing but a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Instagram and Twitter, to identify messages on a specific topic. They not only generate good engagement but also increase the number of followers. From a user standpoint, hashtags are used to categorize content, making the discovery of new or related articles and insights easy to do. Many people flood their posts with irrelevant hashtags and little do they know that after about 8-10 hashtags you risk losing on engagement. Looks more of a “hashtag spam”. Once a keyword picks up enough momentum, it becomes “trending.” But trending isn’t always a matter of becoming the most popular hashtag on social media. Each user’s trending topics are unique, based on their location, social connections and interests.
Inception: It all happened back in 2007 when Chris Messina a former Google employee posted the following tweet and it took a little while to catch up and then the hashtag legacy began.
Golden rules for using hashtags:
- Use them for intended purpose only.
- Keep them short and unique.
- Capitalize first letters to stand above the similar used ones.
- #Do #Not #Spam #Your #hashtags #like #this #and #avoid #overtagging.
- Use or create hashtags only relevant to your topic.
Finding the right hashtags:
Keyword brainstorm: Finding keywords to find trending hashtags is as effective as brainstorming them for SEO. Research shows the most trending keyword phrase of any industry shall be the trending hashtag for that particular industry. For example if you are selling shoes online then #onlineshoes shall be the most popular hashtag in your niche. Hence using hashtags according to your keyword search will save you time and generate decent results.
Branding a hashtag: Make your hashtags specific to the audience you’re trying to attract. The more targeted the audience, the more engaged they will be, and the better your content will be received. Create a unique hashtag for your own brand and market it wisely very specific to your industry and audience. It need not necessarily contain your brand name,it could be anything, a slogan, a tagline etc. A subset of hashtags include product specific hashtags, one can have unique individual hashtags named after their products example #GalaxyS8 by Samsung to promote their new handset.
Blending hashtags: While your own brand hashtag may take some time to pick up pace, you can combine it with a popular or a trending one in your industry for your benefit.
Location based hashtags: It is always advisable to start out local if your brand is new. Since many people regularly look for what is trending around them, location based hashtags are a great way to reach them.
- Keep the first letter capital
- Avoid using punctuation
- No space in between hashtags
- Use maximum of 7-10 hashtags
- Do not create #ExcessivelyLongHashTags
- Use words which are easy to remember.
- Use a blank space as a separator between 2 hashtags